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What we love should never fade.

Heirlooms Lab is a London technology startup. We build software that keeps the conversations that matter, starting with Storify.

Part of Claude for Startups, Anthropic's programme for early-stage companies.

Your phone is full of voices, laughter, whole afternoons. Nobody ever saves them, so they go first. We're building the software that keeps them.

Omar and Marco

Our product

Storify

An AI app that reads a WhatsApp chat and gives it back as something to keep, to play and to share.

  • The story An illustrated story in chapters, written from the whole chat, in the narrative voice you choose.
  • Rewind The chat retold in a minute of slides: the first message, the topics, the nicknames, how well you click.
  • The quiz Who knows the other better? Send the challenge with a link; the other person can play on the web, no app needed.
Visit mystorify.app
Stage
Private beta, sign-ups open
Platforms
iOS, Android
Business model
Free to try, with in-app purchases on the App Store and Google Play
Technology
Our own AI pipeline, with the API on Google Cloud in the EU

Two co-founders

Omar
Co-founder, AI, engineering and growth

Ten years between models and servers. The AI inside the app is his, and so is keeping it standing once it's in people's hands.

Marco
Co-founder, product, design and strategy

Product and design. Takes everything we could build, decides which version is worth building, and draws it before we argue about it.

Got something worth keeping?

hello@heirloomslab.com
© 2026 Heirlooms Lab Ltd London, United Kingdom